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Al Jazeera
Al Jazeera
Sarah Shamim

India’s Modi wooed women voters. Did the strategy work in the election?

Women carrying umbrellas arrive to cast their ballots to vote at a polling station in Dhanbad, in India's Jharkhand [Idrees Mohammed/AFP]

Ahead of International Women’s Day, Indian Prime Minister Narendra Modi held an unusual campaign event leading up to the country’s giant national election: He addressed a rally with only women in the audience, in the eastern state of West Bengal.

Women voters, Modi said, were his shield against criticism of his government’s decade-long rule. His comments were in keeping with Modi’s – and his government’s – targeted outreach to women, who constitute 49 percent of the country’s population.

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