
Apple's 'Shot on iPhone' billboards are among the brand's most iconic print ads, and have been showcasing the smartphone's photography prowess at scale since 2014. But speaking of scale, perhaps the best advert for the iPhone's camera has just arrived courtesy not of Apple, but NASA.
The space agency has released a series of photographs from the Artemis II mission to the Moon, taken by astronauts aboard the Orion vessel. And while many of these were taken with DSLR cameras, three of the most striking images were captured on an iPhone 17 Pro Max – making perhaps the strongest possible case for its position as the best iPhone for photography.