The first ever Marvel Rivals action figures from Hasbro have just been revealed, and they recreate some of the game's biggest characters (from Spider-Man to Punisher) with equally massive toys. However, the one that's caught my eye - and my heart - is an adorable Jeff the Land Shark figure. Yes, Jeff has a totally adorable figure of his own now.
Six Marvel Rivals action figures are heading our way over the next few months; Spider-Man, Venom, Moon Knight, Punisher, Luna Snow, and Jeff the Land Shark. While these are all excellent translations of the in-game models that feel as though they've leapt off the screen (as you can see in the gallery of product stills below), I only had eyes for Jeff once he turned up. Contained in a twin-pack with Venom, the incredibly cute critter comes with an alternate head featuring a sticky-out tongue and even an accessory that shows him 'swimming' through the ground, just like in the game. It's very, very sweet, so is a shoe-in for my personal list of the best toys in 2026.
