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PC Gamer
PC Gamer
Jacob Fox

'Increasingly the distinction between bots and humans is moot' says one of the biggest web-infrastructure companies

CHONGQING, CHINA - JULY 29: In this photo illustration, a person holds a smartphone displaying the logo of Cloudflare Inc. (NYSE: NET), an American web infrastructure and website security company, with the company's cloud logo visible in the background, on July 29, 2025 in Chongqing, China. (Photo illustration by Cheng Xin/Getty Images).

We've been at the gates of the AI era for some time, but it's during the last few months that we've seen some real movement towards an AI-centric web, primarily thanks to OpenClaw. The question is how other sectors of the web than the OpenClaw-ers 'AI bros' will respond. On that front, Cloudflare has thrown its hat into the ring of predicting an agent-neutral web.

That's according to one of its recent blog posts where the behemoth cloud service provider outlines not just why this is the case but also what can and should be done about it. The key solution, according to Cloudflare, is to prove "behavior without proving identity", which should be done in a more active way than the usual server fingerprinting.

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