A few weeks ago, Microsoft debuted some new Xbox branding in a relatively unassuming blog post, but increasingly, it looks as if we're going to be seeing a lot more of it moving forward.
It's no secret that Microsoft is doubling its efforts around Windows 11 PC gaming. Windows 11 is and will remain a fully open platform where competitors like Steam, Epic Games, and GOG can flourish, but Microsoft has pledged to improve Windows 11 for PC gaming in general from its end too. There's added urgency now on top, as SteamOS comparisons suggest huge performance and power efficiency gains, in exchange for some of Windows 11's broader versatility.
