Incorp took founder Kira Lillie ten years to develop. And, even though producing something truly different in an oversaturated beauty market is a challenge, Lillie has certainly achieved it, through bridging the worlds of wellness, art and fashion through the medium of fragrance.
To do so, she called on the talents of some of the most interesting creatives working today. This includes the likes of artist Sissel Tolaas, jewellery designer Marco Panconesi, production company Torso Solutions and the multi-instrumentalist and composer, Eartheater, who scored the Incorp launch event during Paris Fashion Week in October 2023. ‘The idea was to create a perfume that could ground you [emotionally] through scent using input from different artists,’ says Lille. ‘Incorp is probably the most difficult project I have worked on so far. It taught me a lot.’
