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Fortune
Fortune
Emma Burleigh

Incoming Apple CEO John Ternus tells Gen Z an early mistake taught him an important lesson: ‘The care you put into your work really matters’

John Ternus Steve Jobs Tim Cook
John Ternus, incoming CEO of Apple (Credit: Adam Gray—Bloomberg/Getty Images)

College graduates are stepping out of the classroom and into corporate offices, uncertain of how to excel in an AI-enabled world of work. However, in the pursuit of success, incoming Apple CEO John Ternus advises young professionals that putting in 100% effort matters most.

“The care that you put into your work really matters,” Ternus told the University of Pennsylvania’s engineering graduates in 2024. 

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