You do not, under any circumstance, have to hand it to Fifa.
You do, however, have to acknowledge that the 2026 World Cup was successful in all of the ways it was intended to be successful. The soccer was interesting and competitive and dramatic, albeit mostly not great – not that this really a necessary ingredient for a compelling sporting product. People came and watched in overwhelming numbers. There was fun and folklore; underdog surprises; heroic storylines that might have been hackneyed had they been works of fiction. The whole thing made vast sums of money for its organizer. More money, by an order of billions, than even Fifa itself had projected, per the Guardian’s reporting.
