In the Succession era, wardrobes of the wealthy are subtler than ever. The rich identify each other with luxury that only a highly-trained eye can detect

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In an era when some self-made billionaires are increasingly flashy—think Jeff Bezos wearing a cowboy hat to space—many generationally wealthy are decidedly restrained, at least in what they wear. Their current dress code, described as “stealth wealth” and “quiet luxury,” is expensive, but discreet. 

While quiet luxury among the rich has been around for a long time, thanks to Succession and the wardrobes of stealth wealth celebrities like Gwyneth Paltrow, Mary Kate and Ashley Olsen, and Sofia Richie Grainge, emulating the trend has grown more popular with young people in the upper middle class. On TikTok, one can find videos of fashion influencers teaching followers how to adopt the quiet luxury look with lower-priced items, usually by neutralizing their wardrobe’s palette to only blacks, grays, and beiges.