Salford-based online fashion brand In The Style, which is promoted by the likes of Stacey Solomon, Alison Hammond and Gemma Atkinson, is considering a sale as its CEO quits.
The company has confirmed Sam Perkins will step down at the end of the year and be succeeded on an interim basis by founder Adam Frisby.
Mr Perkins had taken over as CEO from Mr Frisby, who had led the business for nine years, in January this year.