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Jessica Maddox, Assistant Professor of Journalism and Creative Media, University of Alabama

In the $250B influencer industry, being a hater can be the only way to rein in bad behavior

Remi Bader United States Behavior TikTok Alix Earle Savannah

Influencer Alix Earle, a self-described 'hot mess,' has legions of online haters. Greg Doherty/Getty Images for Revolve

Since 2020, content creator Remi Bader had accumulated millions of TikTok followers by offering her opinions on the fits of popular clothing brands as a plus-size woman.

In 2023, however, Bader appeared noticeably thinner. When some fans asked her whether she’d undergone a procedure, she blocked them. Later that year, she announced that she would no longer be posting about her body.

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