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We Got This Covered
We Got This Covered
William Kennedy

In the 1950s, a cigarette company had a bold idea to fight smoking’s cancer stigma. It didn’t age well

In the mid-20th century, as medical evidence increasingly linked smoking to lung cancer, the tobacco industry raced for a solution to preserve its profits and image.

For one brand — Kent — that “solution” was audacious and deadly: a cigarette filter made of asbestos.

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