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The Texas Tribune
The Texas Tribune
National
Olivia Borgula

In South Texas, quinceañera dig becomes campaign fuel for Tejano musician Bobby Pulido

Jimena Sáenz’s glittery blue quinceañera gown caught the light and sparkled as she swayed to the Tejano music flowing through the Edinburg event center last month.

Her friends and family formed a circle around her, some mouthing lyrics as they filmed on their phones and danced to the live performance from Bobby Pulido, the Tejano music star who is running for Congress in South Texas.

It was one of a dozen quinceañeras the Democrat and first-time political candidate has gone to since mid-March, an effort aimed at spinning a dig from his opponent — who said the election “isn’t about who you want performing at your niece’s quinceañera” — into an offbeat way of reaching new voters.

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