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Sports Illustrated
Sports Illustrated
Sport
Kyle Koster

In Slight Defense of the NBA Finals Halftime Shows

Halftime shows are like commercials. A necessary evil and a perfect opportunity to load up on more snack mix or perform a fluids check. Few people in the history of sitting on their couches have ever been deeply intrigued by a Coming Up At the Half tease. And the hardworking broadcasting crews that try to capture eyeballs and attention are fighting an uphill battle.

That's the bad news. The good is that all of this combines to create a low-stakes environment because, let's face it, average viewers don't really care if the halftime show is good or average or a trainwreck. As long as the second half begins on time then everyone wins and no one loses.

So it's kind of perplexing to see the aggregating of grievances concerning ESPN/ABC's mid-game fare during the NBA Finals. Awful Announcing got out the stopwatch and crunched some numbers following Game 1's halftime show.

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