The south Welsh town of Pontypool doesn’t quite suggest a crucial political frontline. The town centre is full of imposing 19th- and 20th-century buildings that were created in a spirit of pride and optimism but have long since lain empty; local people talk about the shadow of the old iron and coal industries, and the fact that precious little ever came along to take their place. On the Monday afternoon I visited, to record the Guardian’s Politics Weekly podcast, the most forlorn sight was a huge mural of a local rugby crowd, lovingly sprayed on the exterior of a former discount store: a two-dimensional throng, put there to “inspire people to remember what Pontypool could be like as a thriving community”.
Despite appearances, a significant watershed moment happened here recently. Like so much of south Wales, Pontypool has long been seen as a loyal Labour redoubt – but on 13 February, Reform UK gained its first Welsh councillor in a byelection for the local borough council. The victor was a former army major who won 457 votes to Labour’s anaemic 259, and claimed, when greeting his win, that there would now be no Labour councillors, MPs or members of the Senedd, the Welsh parliament, who could confidently think they represented safe seats. Reform UK is set on banishing the lingering idea of south Wales as a staunch socialist heartland: Nigel Farage intends to make the 2026 devolved Welsh elections “by far our biggest priority”.
