This week, the fashion world (myself included) let out a cry of sadness as, after 24 years, Mara Hoffman took to instagram to share that the Spring 2024 collection would be the final drop for her namesake brand. Synonymous with bold, vibrant dressing, since its launch in 2000, Mara Hoffman has pushed the boundaries of design, print and embellishment, creating pieces that you can’t help but feel good in and one things for sure, our summer wardrobes are going to be a whole lot less joy inducing without her in them.
In her 7 page instagram post, Hoffman said, “After what I believe to be a gorgeous run of 24 years, I have decided that it is time to take a pause for an inbreathe," and it's a breath that's definitely deserved. With fans including Beyonce, Lori Harvey and Margot Robbie, as well as countless influencers and fashion lovers alike, she's crafted a brand with a cult-like following over the years, with people scrambling to get their hands on her iconic popcorn dresses and graphic printed swimwear.
