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AVNetwork
AVNetwork
Technology
Cindy Davis

In-depth with Ross Video's CEO, David Ross on Rebranding and an IPO

Ross Video's CEO David Ross talks candidly about rebranding and its impending IPO with AV Technology's content director, Cindy Davis.

Ross Video's CEO, David Ross, jumped right in with his excitement about the company today and in the future. "The current brand was created around 2014. It really hasn't changed that much since then. We wanted to step it up a notch for who the company is right now but also be able to emphasize our connection to our customers. And that's going to be really, really important for our customers to know that not only do we have our code of ethics where we say we always want to act in the customer's best interest, but that we're going to continue to care because we're planning to IPO in two years."

Wait, Did You Say IPO?

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