Long known as one of Europe's busiest retail destinations, Oxford Street has traditionally been a magnet for fashion fans, tourists and office workers. But in recent years, the street that stretches for more than a mile in length has faced a wave of challenges, from the pandemic seriously denting footfall, many would-be customers working from home, to high profile tenants such as TopShop and Debenhams exiting.
On top of that there was a large number of tacky “American-style” candy shops that popped up, which many considered unattractive.
