In his most recent tour de food, popular TikTok food reviewer Keith Lee made his way to the Washington D.C. area much to the excitement of his countless online fans, including myself. The fact that Lee had chosen the DMV (short for D.C., Maryland and Virginia) — an often overlooked area within the food and restaurant spaces — as his next destination spot was major. Upon his request for local mom-and-pops that serve up “great food and service, but could use the marketing,” Lee received over 20,000 recommendations from his 16.5 million followers.
Lee, a Las Vegas-based mixed martial arts fighter and beloved online food critic, is best known for spreading positivity through his honest, yet well-mannered reviews. Through his efforts, Lee helps promote the “Keith Lee Effect,” in which he provides generous tips and donations to struggling, mainly minority- and family-owned local restaurants in an effort to boost their sales.
