During the peak of the pandemic in the second and third wave, when Covid-19 cases were rising across India, US, India, Gernmany and Thailand, there was an imminent surge in the sales of multivitamins as people purchased 'immunity boosters' such as Zinc, minerals and vitamin C.
MavenMagnet, a data analytics company, conducted a study and created a crest and trough analysis to understand the short-term and deep-seated impact of COVID-19 on consumers’ shopping behavior and drew a correlation between the number of COVID-19 cases and the consumer engagement across diverse categories in four countries – US, India, Germany and Thailand.
