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WEKU
WEKU
Teresa Xie

In BuzzFeed fashion, 5 takeaways from Ben Smith's 'Traffic'

Ben Smith BuzzFeed Jonah Peretti Facebook Andrew Breitbart Nick Denton BuzzFeed News Barack Obama Donald Trump Gawker
(Penguin Press)

In the early 2000s, the nature of online exchange started to shift. Things started to "go viral."

One of the most talked about early cases of this was when then future BuzzFeed CEO Jonah Peretti, a college kid at the time, tried to put the word "sweatshop" on a customizable pair of Nikes – and the email exchange with the company that resulted went from the hands of a few of his friends to thousands of people.

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