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Jack Moss

In bloom: a flower-filled Loewe café has popped up at Matchesfashion

Anthurium flowers on table at Loewe cafe

The anthurium flower – with its glossy red heart-shaped leaves and vivid yellow spadix – bloomed across Jonathan Anderson’s  S/S 2023 womenswear collection for Loewe, held in September 2022 in Paris’ Gendarmerie Nationale-Garde Républicaine. Rendered in fibreglass, it was a motif throughout – whether as an enormous corsage on a dress, or sprouting from a heeled sandal. ‘A product of nature that looks like an object of design,’ said the designer at the time of its visual appeal.

Opening today (13 April 2023) at Matchesfashion’s 5 Carlos Place, London – the retailer’s townhouse which doubles as a physical store and events space – ‘The World of Loewe’ puts the anthurium flower at its centre with an immersive installation. Featuring an enormous blown-up version of one of the anthurium-adorned shoes (worn in the show itself by Bones and All actress Taylor Russell) and various products from the collection, the takeover will run in the space for the next month, heralding the arrival of spring. 

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