Netflix’s recently released first quarter earnings for 2022 reported a shocking loss of 200,000 subscribers – a worrying shift for a business that had previously only seen sustained growth since 2011.
The New York Times headline: Netflix loses subscribers for the first time in a decade was catchy – however, a little bit of nuance is required. The company’s withdrawal from Russia as a response to the Russian invasion of Ukraine and related sanctions saw a loss of 700,000 subscribers attributed to the quarter.
