Guitarist–meets-businessman-meets-pedal-wizard Mike Matthews’ company Electro-Harmonix is, undisputedly, one of the earliest pioneers of guitar pedals – converting the likes of Jimi Hendrix, Carlos Santana, and Jimmy Page – into loyal fans. However, the company has faced its fair share of hardships and pivots to survive – and thrive – in 2026.
The ’70s were a particularly fruitful period for the company. After starting with just $1,000, a scrappy attitude, and a knack for innovation in 1968, EHX was grossing $5 million annually by 1978 and had offices in New York, Toronto, London, and Tokyo.