I don’t make the rules, but if you didn’t spend 2024 contorting your body on a medieval-looking apparatus in a reformer pilates class, then you were embarrassingly out-of-touch. Well, that’s an exaggeration. What I mean is that 2024 was the year that everyone and their nan’s friend’s cousin became wellness-obsessed. The past 12 months have seen us latch onto a range of luxury wellness trends – once exclusive to the rich and famous – that have seeped down into the lives of us mere mortals.
We’ve witnessed reformer pilates studios appear in every city, teens (worryingly) using anti-ageing skincare products, adults becoming self-anointed pharmacists as part of the magnesium craze, and some of us falling for the “healthy” yoghurts supposedly packed with protein. And let’s not forget the people wearing those creepy LED face lamps that apparently de-age you but really just make you look like Lord Voldemort. There’s obviously a lot to unpack.
