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The Economic Times
The Economic Times
National
Shreya Biswas and ET Science Desk

In 2020, Mastercard and partners launched a plan to restore 100 million trees. The initiative later expanded to support local restoration projects

WRI Mastercard Conservation International World Resources Institute Bitcoin

The Priceless Planet Coalition was established in 2020 when Conservation International, Mastercard, and World Resources Institute (WRI) launched a project to restore 100 million trees through TerraMatch. The TerraMatch approach was first developed by the coalition and later used to facilitate restoration efforts driven locally by TerraFund, according to WRI.

Mastercard Launched the Priceless Planet Coalition in 2020

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