In 2014, an Australian lawyer invested $7,000 of her savings in a fashion side hustle; 3 years later, her brand was worth $23 million

Alyce Tran was still working as a lawyer when The Daily Edited started taking up more of her life. She had put $7,000 of her savings into the idea in 2014, without knowing where it would lead.

At first, The Daily Edited was a fashion blog. Tran then moved into selling personalised leather goods, starting with cardholders and compendiums in August 2014. She did not have a large marketing budget. Some of the first product pictures were simply taken on her iPhone and posted to Instagram. Then something happened that made the small business harder to ignore. The first batch sold out in two weeks.