In 2013, George Clooney and his friend Rande Gerber set out to create a private house tequila for their neighboring vacation homes in Cabo San Lucas. They had no commercial ambitions and simply wanted a smooth spirit they could sip all evening without a brutal morning hangover. For two years, they worked closely with a Mexican distillery, refining recipes and quietly consuming over a thousand bottles among close friends.
That informal arrangement shifted when the distillery noted their volume required an official commercial license. What started as a mandatory business launch quickly turned into a major industry phenomenon. By 2017, Casamigos was shipping over 100,000 cases annually, catching the immediate attention of global spirits giant Diageo.
