Peter Hull was training people in his parents’ garage in Brisbane. There was no large gym network behind him and no obvious sign that the idea would become a major fitness business. Hull had been working as a personal trainer after injuries ended his plans to pursue professional motocross, and he was testing a style of group training he believed could work for everyday athletes.
More than a decade later, that experiment has become Fitstop. The Australian functional fitness brand now has more than 160 locations across Australia, New Zealand, Singapore and the United States. In 2025, The Courier-Mail reported that the network was generating about $1.2 million a week in collective membership revenue.
