Get all your news in one place.
100's of premium titles.
One app.
Start reading
Louder
Louder
Entertainment
Jon Hotten

In 1990 Epic Records released nine rock albums on the same day: The stunt was doomed, but a lost classic was born

Burning Tree at a press conference in London, 1990.

The lazy, hazy summer of 1990: Every day was warm and woozy. Or so it seems now. LA rocked, and so did London. Guns N’ Roses were number one, permanently; Mötley Crüe were number two; the rest were duking it out for position. Rock was out of the ghetto; even dudes like Run DMC and Public Enemy thought so. They were hooking up, connecting, remixing.

Wanton record companies had more money than sense. They signed anything with hair and a pulse. Hundreds of albums came out every week – great ones, okay ones, funny ones, disastrous ones, dirty and dumb ones. The scene fed on itself. Everything was hot, everything was sunny, everything was beautiful.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.