In 1975, an investor put $5,000 into Coca-Cola; 49 years later, the investment was worth more than $2.35 million

A $5,000 investment in Coca-Cola at the start of 1975 grew past $2.35 million by late 2024. That figure relies entirely on dividend reinvestment. Coca-Cola has paid quarterly dividends since 1920 and increased its payout for 34 consecutive years by 1996. Cash payouts spent along the way yield a vastly smaller final sum.

Coca-Cola’s dividend history changed the calculation