Impulse spending has become a thing of the past – as more than two-thirds of Brits now consider themselves “savvy shoppers”, taking more time to consider a purchase.
Over the past 12 months, 63% of Brits claim they have become more conscious about what they spend their money on, taking 30% longer now to commit to a purchase compared to a year ago.
The poll of 2,000 adults found the biggest consideration in their decision-making process is quality or reliability (61%) – making sure they get good value for money.
