The return on Liverpool City Region’s investment in next year’s Eurovision Song Contest could be “invaluable” according to the Metro Mayor.
Last week, Liverpool Council confirmed it would make a capped contribution of £2m to the continental music event when it descends on the city next May. Alongside millions of pounds of external funding from government, the BBC, European Broadcasting Union and the private sector, Liverpool City Region Combined Authority has agreed to match fund the city council’s amount to put on the extravaganza in the Spring.
In five months' time, representatives from 37 countries across Europe will compete for the biggest musical prize on the continent. In October, Liverpool was selected to host the competition in place of Ukraine, seeing off a bid from Glasgow in the final two.
