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The Denver Post
The Denver Post
John Wenzel

'Immersive' is the new buzzword in entertainment. But what is it?

DENVER — For the past two years, Denver has been “immersed” in a new entertainment trend, one that has welcomed everything from pop culture to artistic masters to classic theater and Hollywood.

The buzzy “immersive entertainment” scene now can be found everywhere you look, and it is getting another boost in November and December with world premieres, touring debuts and the promise of a new year filled with even more high-tech, interactive baubles.

But what is “immersive?” A new kind of art form? A commercial cash cow? Maybe a bit of both.

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