New Delhi: Premiumisation in India's alcoholic beverages market is expected to continue over the next few years, with the share of premium products in the Indian-made foreign liquor (IMFL) segment likely to rise to 35-36 per cent, according to industry body ISWAI.
The India-UK Free Trade Agreement, which became effective from July this year, is supporting premiumisation in the domestic spirits market by making bulk Scotch imports more affordable for Indian manufacturers, ISWAI CEO Sanjit Padhi told.
