Basketball fans in China are being treated to live coverage of the NBA Finals on several IMAX screens in a demonstration of the company’s “IMAX Live Experience.”
The games are being broadcast on the giant 59x79 foot screens in three IMAX theaters in Taiwan and one in Hong Kong, according to Vikrum Arumilli, SVP and GM of the IMAX Streaming Division. The four theaters are part of the company’s stable of 1,700 theaters worldwide, 250 of which are connected via IMAX Live technology that delivers high-res content over IP to the theaters and monitored by an NOC just outside of Toronto.
