Evan Jacobs, VP Finishing & Stereo at Marvel Studios, cautioned not to downplay the home entertainment environment too much, noting that it’s now hard to buy a TV that has less than 4K resolution. Aspect ratio can be treated in different ways by different filmmakers. “Some choose to deliver the IMAX version in 1:90 all the way to the end; others switch among different aspect ratios. The canvas is there,” he said.
Markoe said that filmmakers come in very early in the process, “where they can look at previously shot movies to get an idea about how a movie shot this way works. The common misconception is that we take the same movie and put it in IMAX. But it really is a different version of the film.
