Imagination Technologies, the company nowadays most known for its GPUs used by Apple’s iPhones and iPads, has just made a giant leap in its AI strategy: it got rid of its dedicated NPUs and added similar functionality to its GPUs, according to EE Times. Coincidentally, it just received $100 million in funding from Fortress Investment Group.
Imagination has been around for about 40 years and has done many things. Still, it became known for its PowerVR Kyro-branded graphics processors for PCs and its PowerVR-badged GPU IP, which was used by Apple and Intel (and dozens more companies) for its GPUs. Imagination is also a player in the AI field. It has ‘rebooted’ its approach to AI by discontinuing its standalone neural network accelerators and concentrating on embedding AI capabilities into its GPU IP products.
