Like all the big AI companies, Bing's Image Creator software has a content policy that prohibits creation of images that encourage sexual abuse, suicide, graphic violence, hate speech, bullying, deception, and disinformation. Some of the rules are heavy-handed even by the usual "trust and safety" standards (hate speech is defined as speech that "excludes" individuals on the basis of any actual or perceived "characteristic that is consistently associated with systemic prejudice or marginalization"). Predictably, this will exclude a lot of perfectly anodyne images. But the rules are the least of it. The more impactful, and interesting, question is how those rules are actually applied.
I now have a pinhole view of AI safety rules in action, and it sure looks as though Bing is taking very broad rules and training their engine to apply them even more broadly than anyone would expect.
Here's my experience. I have been using Bing Image Creator lately to create Cybertoonz (examples here, here, and here), despite my profound lack of artistic talent. It had the usual technical problems—too many fingers, weird faces—and some problems I suspected were designed to avoid "gotcha" claims of bias. For example, if I asked for a picture of members of the European Court of Justice, the engine almost always created images of more women and identifiable minorities than the CJEU is likely to have in the next fifty years. But if the AI engine's political correctness detracted from the message of the cartoon, it was easy enough to prompt for male judges, and Bing didn't treat this as "excluding" images by gender, as one might have feared.
