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TechRadar
TechRadar
Lance Ulanoff

I'm an AI fan, but Netflix's use of an AI-generated Gene Wilder voice for its Willy Wonka reality show broke me — and we've officially gone too far

Gene Wilder as Willy Wonka in Willy Wonka and the Chocolate Factory.

55 years ago, the legendary Gene Wilder invited us to join him in "a world of pure imagination." Now, a disembodied AI recreation of his sonorous vocals is inviting us to join him in his "my newest wonders beyond imagination."

But there's little-to-nothing imaginative about the use of an AI-generated version of Wilder's voice to help sell Netflix subscribers on a new Willy Wonka and the Chocolate Factory-themed reality show, and, quite honestly, I hate everything about it.

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