Fujifilm’s love for retro and compact designs has propelled the camera brand into the spotlight. But since the brand’s rise in popularity, as a Fujifilm photographer, I’ve been finding it exceedingly challenging to spot a discount on Fujifilm gear.
Ahead of Memorial Day, however, several camera bodies and lenses have dropped in price. Several cameras have dipped to the lowest price that I’ve seen all year, including the X-T50, X-H2, and X-H2 S, while the X-T5 and X-S20 have returned to the lowest price of 2026.
