Intersect Illinois, the state’s public-private economic development arm, has launched a new $1 million digital marketing campaign, “Be In Illinois,” aimed at luring companies to locate beyond the city limits of Chicago.
After six years of leadership changes, dwindling resources and a low profile, Intersect Illinois may have its work cut out for it.
“This is a bit of a new start for Illinois in this area,” said Dan Seals, 50, a business and political veteran named CEO of Intersect Illinois in September. “We’re going to be making a very targeted campaign toward companies to make the case for Illinois.”
