Sweet treats are more affordable thanks to IKEA between now and the end of 2022. Family members at the Swedish superstore can grab 30p cinnamon buns in-store for the rest of the year. In Sweden, cinnamon buns and the traditions surrounding them are taken seriously. October 4 is Cinnamon Bun Day in the Scandinavian nation.
At IKEA, from today until the end of December, Mondays to Fridays between 9am and 12pm, IKEA Family members can treat themselves to a tea or coffee and a cinnamon bun in selected stores, for just 30p.
The cinnamon bun is a staple of ‘fika’, an important part of Swedish culture where, over coffee and often some pastries, cakes or biscuits, everyone gets together to chat for a few minutes in the morning or afternoon. Many Swedes consider it almost essential to make time for fika every day, believing it refreshes the brain and strengthens relationships.