
IKEA knows exactly how to create a viral product. So it’s no surprise that the Swedish homeware brand is dominating TikTok and Instagram with the new (but already super viral) IKEA SPETSBOJ table lamp. And I can’t believe I’m only just finding out about it!
I first found out about this lighting trend through Brad Canning’s video (@brad on TikTok) unboxing one of these little stylish beauties. So what’s making everyone desperate to buy one?