In collaboration with national charity partner Shelter, IKEA has installed 'Real Life Roomsets' across a number of UK stores, to drive home the harrowing plight of those living in temporary accommodation. The roomsets draw from real stories of those local to the stores involved, and couldn't look more different from the typical displays usually found at IKEA.
Each of the roomsets sheds light on the cramped, dirty, and often dangerous spaces that a growing number of those experiencing homelessness are forced to sleep in while living in this sort of accommodation.
One of the stories being told as part of the campaign is that Sam, from London, whose experiences have been highlighted through a display in IKEA's Hammersmith store.
