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Lifestyle
Rosa Bertoli

Ikea Life at Home Report imagines life in 2030

Ikea life at home report, 10 years of Life at Home.

For over eight decades, Ikea has explored every facet of living, through collaborations with cutting-edge designers and institutions, and constant research into how daily lives can be improved by design. The Swedish giant just released its latest Life at Home Report, an annual compendium and an ongoing analysis of how we live.  

'The Life at Home Report began in 2014, exploring the practical aspects of home, and over the years has expanded into the emotional landscape of where we live,' reads a note from the company introducing the 90-page report, a survey of 37,428 people across 38 countries. 'One of the most distinct qualities of the Life at Home Report is exploring how people feel about where they live, and not just what they do there. This blend of functional and emotional insights helped to develop a framework that presents eight emotional needs for a better life at home. This year, the research survey was based on the emotional needs of home.'

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