Swedish furniture giant Ikea is launching its first gaming collection at Milan Design Week 2024. Spearheaded by Philip Dilé, product design developer at Ikea, the Brännboll collection hopes to capture the burgeoning popularity of casual gaming; offering 20 new pieces of furniture tailored to this new audience.
'We were aiming for a collection that reflects casual gaming today,' says Dilé. 'Making pieces that perform well for gaming and blend stylishly or nicely into the home; making products that work effortlessly, that add to the gaming experience, whilst contributing to a nice home for gamers and those they live with.'
