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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Ikea hides important detail in slick new ads

Ikea ad featuring a solid wood armchair with beige cushions.

When it comes to creating iconic campaigns, Ikea is one of the best in the game. Showcasing the slick design of its products, Ikea's latest ad lets the visuals do the talking, obscuring its price tags for a mysteriously intriguing campaign.

From print ads to billboards, Ikea's campaigns are instantly recognisable thanks to their simple yet uniform aesthetic. With clever copy and stripped-back visuals, Ikea's latest campaign is a masterclass in clean, timeless design with a playful twist.

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