IKEA is typically associated with minimalism, Scandi-style and neutral color palettes, which is why the announcement of its Color of the Year for 2026 might come as a surprise.
The brand has just declared Rebel Pink! as IKEA’s Color of the Year for 2026. This playful colorway was chosen for its energy, joy and promises to bring a “bold splash of color into the home.”
Additionally, IKEA is set to launch the GREJSIMOJS collection that features the new Rebel Pink colorway.
This collection includes 33 pieces that celebrate the concept of "play," reflected in its vibrant tones and quirky design. One notable redesign is the traditional MAMMUT chair, which has been given a pink furry cover.
“GREJSIMOJS is meant to be a visible part of the home furnishing, with objects that are beautifully designed to fit the home, even after the children have gone to bed,” says Anna Granath, Range Identity Leader for IKEA.
Although I could not have predicted Rebel Pink as IKEA’s Color of the Year 2026, it’s surprisingly versatile. Here are a few items that have caught my eye.
My Rebel Pink picks
For more inspiration, check out the rest of IKEA’s Collection here
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