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Creative Bloq
Creative Bloq
Technology
Daniel John

Ikea explores the emotional side of moving home in powerful new show

Ikea at Milan Design Week.

The IKEA space is always a highlight of Milan Design Week, with the Swedish retailer transforming the city's Padiglione Visconti venue into all manner of design-forward interpretations of its products and history in recent years. And in 2024, the brand has leaned into the emotional experience of moving into your first home – both positive and negative.

Designed by IKEA collaborators Midori Hasuike, Emerzon and Anders Heberling, the exhibition includes an interactive maze, as well as a stylish new catalogue design that's exclusively available for attendees of the event. (For more creative inspiration for the home, check out a day in the life of interior designer Kirsty Vance.)

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